How to Add Instagram Feeds on Shopify Store

Around 1.75 million merchants use Shopify to sell their products (Source), and if you are one of them and looking for simple ways to get an edge over your competitors. Then, you are at the right place. In this blog, we will be telling you how you can increase website traffic and attract more audiences to your Shopify store using Instagram.

Why Instagram?

Instagram has over 1.074 billion users (Source), which provides over 46,740 photos every minute. So, imagine the number of content we can get from the platform in a day. And we all know the power of visual-based content in the field of marketing.

Images, videos and other visual contents highly impact the marketing strategy for a business. Visual-based content helps businesses to explain their brand and product in a better way. It remains fresh in the mind of the viewer for a long time and attracts audiences. 

Moreover, Instagram contains a unique vibe that attracts people to the platform and encourages them to explore it. By embedding Instagram feeds on the Shopify store, you can bring the same vibe to your website. 

Embedding Instagram feed on the website 

You can easily embed the Instagram feed on your post by copying the embedding code of your selected post and pasting it on your website. But it has many limitations, like you have to copy each post individually and paste them on the website manually to display. Also, you cannot customize the feed as per your website’s style, and you have to keep track of the platform to get all the latest posts. 

Therefore, we recommend you use social media aggregators as they ease the embedding process and provide additional features like – you can customize the feed as per your need and make it pleasing to the eyes. 

With the moderation feature, you can easily monitor the feed and hide all the irrelevant content from your website feed. Also, with the help of an automated moderation feature, you can block the content consisting of particular words and restrict posts from a particular handle.

And whenever we talk about social media aggregators, we need to talk about Tagembed. Tagembed is one of the best social media aggregators in the market. Alongside Instagram, it is compatible with 15+ social media platforms and collects content from your desired source, and displays them beautifully on your website. Furthermore, it offers a Shopify plugin that you can easily find on the Shopify store and add to your store with ease. The plugin is free cost of cost and is very easy to install and operate. So, with just a few easy steps, you can easily add Instagram feed to shopify.

In this blog, we will be explaining how you can embed the Instagram feed on your Shopify store. So without any further ado, let’s dive into it.

Also Read – Embed RSS Feeds on Websites

How to embed Instagram feed on Shopify store

In the following guide, we will be using Tagembed as it provides one of the simplest ways to add an Instagram Widget to Shopify store. While using the Tagembed Shopify plugin, you need three simple steps.

#1. Install Tagembed Shopify App

#2. Create an Instagram feed using Tagembed

#3. Embed feed on the Shopify store

#1 Install Tagembed Shopify App

• Log in to your Shopify account.
• Visit Shopify App Store.
• Search for the Tagembed app and install it.
• Provide relevant permissions. Once your app is installed, it will redirect you to Tagembed.

#2 Create an Instagram feed using Tagembed

• You will land upon the Tagembed dashboard as soon as you install the app. Your feed will be ready on your screen. Click on the Open button to proceed.
• From the “Pick a source” window, select Instagram Business from the given options. 
• Here Tagembed will provide you with four options for your connection type – Hashtag(#), Handle(@), Mentions, Tagged. Choose the option that suits your needs.
• Finally, click on the Create Feed button and provide your credentials.

You can even customize the feed as per your requirement. Just click on the Personalize option. Here, you can change the font size, font style and more to match it as per the style of your Shopify store.

You can explore the website for more features that add charm to your feed and make it pleasing to the eyes.

#3 Embed Instagram feed on website

• Click on the Embed Widget button that appears on the bottom left corner of your screen.
• Click on Shopify from Choose Your Platform pop-up window.
• It will redirect you to a new dashboard where you can find 2 options – Install on Shopify and Install on custom location. 
• If you are selecting Install on Shopify, select where to install social feed, next select your feed from Select Wall to display and finally click on Add to Pages.
• If you are selecting Install on custom location, copy the embedding code on your clipboard and paste the code on the backend of your Shopify store.

Alternatively, if you are unwilling to use Shopify Apps, here are the steps to embed feeds without using Tagembed Shopify App.

Also Read – Embed Facebook Reviews in just 3 minutes

Embed Instagram Feeds on Shopify website without App

#1 Collect Instagram feed

#2 Embed Instagram feed on Shopify store.

#1 Collect Instagram feed

• Sign up to the Tagembed account, or if you already have an account, then provide your credentials and login to your Tagembed account.
• If you are a new user, then your first widget will appear on your screen. Just click on Open to proceed. OR if you are an old user and looking to create a new widget, click on the Create widget button on the top right corner of the screen, provide an appropriate name for your widget on the pop-up window, and click on Create Widget to proceed.
• From the Pick a Source dialogue box, click on Instagram Business.
• You can choose your aggregating method from a hashtag, handle, mention, or tag. Enter the input accordingly and click on the Create Feed button.

#2 Embed Instagram feed  

• Click on the Embed widget button on the bottom left corner of your screen.
• Choose your platform dialogue box will appear on your screen, select Shopify from the given options.
• Copy the embedding code on your clipboard.
• Log in to your Shopify store and paste the code on the backend.

That’s it. Few simple steps and your Shopify store will be displaying an Instagram feed on your website. Now, attract more customers and enjoy significant traffic.  

Also Read – How To Download Instagram Video

Conclusion

Instagram feeds excellent vibrancy to the website. And we all know people usually like to visit a vibrant website as they create a great impression. Once you have significant traffic on your eStore, your chances of attaining sales increase. So go ahead, install the Tagembed Shopify app and add grace to your website.