Being a business owner, you might have realized and would have come across the phrase that – Reviews affect a customer’s buying decision. A recent study shows that 93% of consumers say online reviews influence their purchase decisions (source).
And as the world has made a massive shift towards online shopping, online reviews play a significant part in attaining sales. And in this article, we have an easy hack that you can adopt to attract customers and win their trust. And that is by embedding Facebook reviews on your website.
Why Facebook? Facebook is one of the oldest and most popular social media platforms with a vast user base. Hence, it provides an excellent platform for businesses to market their brands and products and provides customers with the facility to voice their opinions on any particular brand/ product.
Embedding Facebook reviews on the website is a simple task. With the help of social media aggregators like Tagembed, you can quickly complete the process within 3 minutes. Moreover, the tool is coding-free, so even if you don’t have any coding experience or knowledge, you can still embed Facebook Reviews on your website like a pro.
Steps to Embed Facebook Reviews
Tagembed is a popular social media platform that is effective and provides a great return on investment. Moreover, the tool is easy to use. It just involves two simple steps to embed Facebook reviews on the website.
- Create Facebook Review widget
- Embed Facebook Reviews on the website
1. Create Facebook Review Widget
I. Sign up to create a free Tagembed account or log in to your account if you are an existing Tagembed user.
II. You will land on the Tagembed dashboard. If you are a new user, then your first widget will already appear on your window, click on the Open button.
(In case: if you are an old user and want to create a new widget, then click on the Create Widget button at the top-right. Next, provide an appropriate name for your widget and click on the Create widget button to proceed.)
III. A pop-up will appear on your screen showcasing 15+ social media platforms. Select Facebook as your source from the provided options.
IV. A Create Facebook Feed dialogue box will appear on your screen. Select the Page Reviews tab and click on Continue with Facebook button and provide needed information.
Your Facebook business page reviews will appear on your screen.
Tip 1: Just click on the Personalization option that appears on the left side of the screen. Here you can change between 10+ themes & layouts, backgrounds, font size, font style of the widget and make it appealing to the visitors.
Tip 2: Also, you have the option to moderate the feed, which allows you to filter out all irrelevant and spam comments from your widget. Click on the Moderation option that is present just below the Personalize option. It helps you to maintain the quality of your website.
You can explore more features such as Analytics, Custom CSS and more.
After you made the needed modifications, now it is time to embed Facebook reviews on your website.
Also Read: Embed RSS Feeds on websites
2. Embed Facebook Reviews On Website
I. Click on the Embed Widget button on the bottom left side of the editor.
II. A pop-up will appear on your screen, displaying various CMS options. Choose your website platform. For eg: here we are selecting HTML.
III. In the new screen, you can adjust the width and height of your widget. After making appropriate changes click on the Copy Code button to copy the code on your clipboard.
IV. Now, login to the admin panel of your HTML website. Next, navigate to the page where you want to embed Facebook reviews, and paste the code into the body tag. Finally, save the changes.
And that is it, in just 3 minutes, you own a business website that showcases Facebook reviews. These reviews can be helpful to your business in the following ways:
Also Read: Embed YouTube Channels on Websites
How Facebook reviews on the website can be beneficial
Facebook reviews help in increasing the credibility of your business. People trust past customers’ reviews as they can provide their honest opinions about the brand and products.
Also, as you feature the reviews on your website, the past customer feels respected, eventually enhancing your brand’s reputation. Thus, your brand appears as one that considers its customers’ opinions. Moreover, it also creates a review circle, where more people tend to share their viewpoint about your brand and product.
And by displaying reviews on the website, your brand appears transparent to the visitors who showcase feedback and reviews. As a result, it can boost your brand’s reputation.
Also Read – Embed Facebook Reviews Widget On WordPress
Summing Up
Reviews are one of the most critical aspects of the business, and collecting them from a big platform like Facebook can significantly impact business growth and sales. Embedding Facebook reviews on the website is an intelligent way to win the trust of your potential customers and, at the same time, prove your brand credibility. Tagembed is an easy-to-use tool and provides free sign-up. So what are you waiting for? Go ahead, try the tool right now and showcase the reviews on your website.
TheSocialTech 