Content Marketing relates to the creation and sharing of valuable and relevant content to attract audiences and retain them.
It’s not only about promoting your business but to also stimulate interest in your products and services.
If the content is marketed decisively then you can create huge brand awareness among your targeted audiences.
Later, by building trust among them, convert them into your customers.
Let’s dive into a content aggregator guide with the best tools and benefits:
What is Content Aggregation?
Content Aggregation is the process of aggregating feeds or posts from multiple platforms into a unified platform.
It makes it easy to find all the data related to the keyword used in one place.
With a huge amount of content available on the web, it gets hard to find the relevant content.
The content aggregators can fetch all the content related to the keyword entered in no time, no matter how large the ocean of content is.
You can later use this content for marketing on all the marketing touchpoints to build trust, loyalty, increase social reach, user engagement and get conversions.
Types of Content Aggregators
There are different types of Content Aggregation available such as:
- Blog Aggregator – focuses on aggregating content from blog posts to a unified platform.
- RSS Aggregator – focuses on aggregating content from RSS Feeds.
- News Aggregator – aggregates news from different sources to a unified platform.
- Social Media Aggregator – Social Media Aggregator is a widely used aggregator to aggregate content from social media platforms.
- Video Aggregator – used for aggregating videos from different sources.
These are some of the most popular types of aggregators used widely.
Also read: Social media aggregator tools
Benefits of Content Aggregator Tools
Let’s discuss the benefits of using a content aggregator tool:
- Time – With content aggregator tools you can aggregate numbers of content in a short amount of time.
You don’t need to manually search for content one by one.
The automation process makes the aggregator tool so easy and simple.
- Cost Reduction – The monumental challenge is collecting data from the web. Manually searching for content would require a lot of resources and hours of work.
Content aggregator tools cut down on these elements to lower the costs.
- Customizable – The content aggregator tool not only aggregates data from different sources but you can also use it to customize your content in beautiful ways.
With the help of themes and many other personalization options, you can make the content appealing.
- Improve Engagement – The excellent benefit of the content aggregator is user engagement.
You can understand what your customers like about your products and services and what you need to improve.
Displaying the User-Generated Content on your website or other marketing touchpoints will encourage users to generate more content to engage with your brand.
- Analytics & Monitoring – Built-in analytics feature will help you understand user behaviors.
Understand what’s trending within your customers and act accordingly to engage more.
Monitor your competitors’ customers and understand what’s working with them and plan accordingly.
Also check – How to submit a guest post
Content Aggregator Tools
Let’s look at the top content aggregator tools present today, helping all the small and big businesses out there.
1. Tagembed – is the widget tool that lets you embed feeds from different media platforms directly to your website.
You can embed feeds from more than 12+ platforms.
You can search for content based on:
- Hashtag (#)
- Handles (@)
- Tags
- Locations
- Mentions (@) etc.
And later use these amazing features to make the content appealing to visitors:
- Moderation – To manually approve feeds for displaying to visitors.
- Analytics – To understand what is trending among your users.
- Profanity filter – to filter out the content based on the words or content used.
- Customization & Personalization – Customize the content with a library of themes and other personalization options.
- Real-Time Updates – Always get your feeds updated directly to your website in real-time, as shown as the feed gets posted on the platform.
- Custom CSS – Design your feed gallery with the Custom CSS.
And many more.
You can then use it to integrate on any website building platforms.
2. Taggbox – is an all-in-one solution for a brand or business that lets you display your earned UGC in all the marketing touchpoints.
Places where you can use Taggbox to display your content:
- Widget – to display content on websites
- Events – to build user engagement during your live event
- Signage – to display your content on all the indoor display screen and outdoor screens
- eCommerce – to convert the social feeds into the shoppable tag gallery.
- Rights Management – Get the content rights to use it for your brand promotion.
Also read: Embed social media – Why and How?
Features of Taggbox are:
- Real-time Updates – Get all your contents in real-time updated on your screen or website hassle-free.
- Moderation – It will take your content into an editor from where you can approve which content to be displayed and not.
- Analytics – To understand your customer and content better.
- Profanity Filter – It lets you filter your content based on the explicit words or content available.
- Custom CSS – to design your content according to your mood using your CSS.
- Customization – Modify your content with the help of themes, banners, fonts, hashtag highlighter etc.
Taggbox has a huge library of social media, reviews, audio platforms from where you can aggregate content.
3. Google News – One stop destination for all the breaking news and information happening around the world.
Google News is also a news aggregator tool that aggregates news from different sources and presents you in a unified platform.
You don’t need to find the news website based on the location or country.
You’ll find all the news based on all the categories.
You can even search for the past news based on the powerful search option available.
4. Flipboard – Flipboard is a social network and news aggregator tool that aggregates news and blogs from different sources.
It lets you follow the people, topics and publications that are useful to you.
It shows some of the best collections of data in the magazine format and lets you flip through it.
If you have something useful then you can also import it into the Flipboard app to read later or share it with other users.
Conclusion:
Content is the best asset for a business that will keep growing your business ever.
Wise action towards making it valuable for the company can help your business drastically.
Understand the benefits of content to understand your business better.
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